Selected projects
Selected case studies from my work in service design and research.
AI-generated illustration2022–2025Health-and-wellness programmeUser research for a redesigned health appResearch informed usability improvements; the App Store rating rose from 1.3 to 4.6 during the project.
2019GrabEnhancing safety for passengers and driversResearch and simulation informed response procedures and staff training.
2012–2014Tan Tock Seng HospitalThe Patient Ambassador programmeRanked among Singapore's top two public hospitals for specialist outpatient satisfaction.
Postgraduate projects
Exploring audience research, remote collaboration, social integration, and community building.
- 2015 · Postgraduate project · Hyper IslandBBCTwo opportunity areas and two concepts for sustaining festival audiences year-round.
- 2015 · Postgraduate project · Hyper IslandMOE CollectiveWorking practices and a presentation setup tested by a design team across thirteen countries.
- 2015 · Master's thesis · Hyper IslandManchester Refugee Support NetworkDesign principles to guide organisations working on social integration.
- 2015 · Postgraduate project · Hyper IslandVans‘Vanship’, a concept for women to learn skateboarding, exchange skills, and find local support.